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a brand new home for a global advertising giant
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McCann + CMG Group had outgrown their existing premises both philosophically and physically and engaged futurespace to design their new workplace. The group now occupy 5,000m2 at Royal Naval House in Grosvener st Sydney.
McCann + GMG group consists of 10 brands – each has their own different work style and ethic. Some brands/business are predominantly accommodated in offices, others are predominantly open plan whilst still others have embraced ‘activity based’ workstyles. The overall design solution is one that meets the individual’s working needs, the business’s overall goals and objectives and the landlord’s leasing objectives (in that they wanted a leasing solution for the entire building). futurespace worked directly with McCann to develop the brief and menu of spaces they required in their new premises. Our team helped them to identify the unique needs of each business through the provision of appropriately designed and equipped work environments encouraging collaboration and flexibility.
The workplace contains dedicated offices and workstations along with various work spaces and settings that allow individuals and teams to choose a setting that supports the activity they are doing: if people want an informal discussion they can use one of the many unbookable rooms and open spaces; if an ad hoc presentation is required there are many small rooms equipped with screens, whiteboards and other technologies; there are meeting rooms of all sizes and there are state of the art presentation and communication facilities on the entry level floor
Spaces range from open to closed, individual to collaborative, quiet to vibrant, bright to subdued. Key drivers for the project included designing a space that reflects and supports mcann + cmg’s differing cultures, provides flexibility and mobility, showcases the different business’s output and production in the working environment and of course has the ability to create ‘hero’ campaigns for important key clients. The workplace is a key part of the mccann +cmg’s strategy for winning important new business.
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